{"id":650,"date":"2018-09-17T15:28:48","date_gmt":"2018-09-17T14:28:48","guid":{"rendered":"https:\/\/flexyourdigital.co.uk\/?page_id=650"},"modified":"2022-04-18T16:24:26","modified_gmt":"2022-04-18T15:24:26","slug":"search-engine-optimisation-seo","status":"publish","type":"page","link":"https:\/\/flexyourdigital.co.uk\/services\/search-engine-optimisation-seo\/","title":{"rendered":"Search Engine Optimisation (SEO)"},"content":{"rendered":"
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Search Engine Optimisation<\/h1>\n\n\n
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Get found in the searches that matter<\/mark> to your business<\/h2>\n\n\n\n

Search Engine Optimisation (SEO) is the key to online visibility. Position your website for success and you can significantly improve your business’ prominence in online search results.<\/p>\n\n\n\n

Whether you are a startup or an established business, Search Engine Optimisation should be an integral part of your digital marketing strategy. Without it, your website stands little chance of being found no matter how high the quality of your products might be, or how outstanding your services are.<\/p>\n\n\n

\n\nFind out more<\/strong><\/span><\/path><\/svg><\/span><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n
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What is SEO and how can it help your business grow?<\/h2>\n\n\n\n

Search Engine Optimisation is what determines where your site appears in search engine results. It is the process of improving your website\u2019s visibility in organic (unpaid) search results – making your website more visible to people searching for your brand, products or services in search engines.<\/p>\n\n\n\n

SEO affects every aspect of your website from structure and design through to content, usability, functionality and performance. Get it right, you can make a huge positive impact on your business and you’ll thrive no matter how SEO changes in the future.<\/strong> <\/h5>\n\n\n\n

Higher search engine rankings give your business more exposure and credibility and generates more targeted and organic traffic to your website that’s relevant to your industry, and in turn increases leads, sales, conversion rates etc.<\/p>\n\n<\/div><\/div>\n\n

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What does SEO involve?<\/strong><\/h3>\n\n\n\n

In a nutshell, it involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful, high quality and expert content that helps answers a visitor\u2019s query. This requires optimising across three core areas: <\/p>\n\n\n\n