Website Design

Your website should be the centrepiece of your online marketing efforts – a representation of what you do, who you are, and how you stand out

Your website is likely to be one of the first interactions that a potential customer has with your business when they’re looking for a product or service that your business or organisation offers. Whether you’re building a new site or updating an old one, it’s important to consider your target market and audience, and to align your website with their needs in mind. Getting this right can uncover many untapped potential opportunities to grow your business.

Illustration of a man analysing a website design

Why web design matters and how it can benefit your business

Good website design has always mattered, but in today’s digital world where it takes just seconds to form a first impression, having a website that is accessible, easy to navigate, visually appealing, optimised and engaging is crucial.

No matter if you’re a small business, a large business or a one-man band, good website design should reflect your brand, help reassure people that they’re in the right place and work hard for your business.

Your customers may never meet you in person, but they will get to know your website and develop their opinion of your business or organisation based on their experience with it.

Sunnyside Clinic Apple iMac mockup image

Why web design matters and how it can benefit your business

Good website design has always mattered, but in today’s digital world where it takes just seconds to form a first impression, having a website that is accessible, easy to navigate, visually appealing, optimised and engaging is crucial.

No matter if you’re a small business, a large business or a one-man band, good website design should reflect your brand, help reassure people that they’re in the right place and work hard for your business.

Your customers may never meet you in person, but they will get to know your website and develop their opinion of your business or organisation based on their experience with it.

First impressions matter

A functional and engaging website plays an integral role in determining how people perceive you, creating brand awareness, building a committed audience, attracting new customers as well as serving existing ones, and increasing your revenue.

Done right, a professional website design will go a long way towards instilling trust and credibility with your audience and confidence in your brand.

Good design is good business

If it’s not built to funnel your users toward a specific end goal – whether that’s an enquiry, a sale, a donation, or signing up for your newsletter or online course – your website is not going to meet your business needs.

Your website should be designed to work hard for you – from setting a great first impression, to converting more of your visitors into leads and customers.

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Our approach to website design

Web design that goes beyond just designing a website

Created with your customers in mind

We create websites that are integral marketing tools for your business. Our extensive approach to web design ensures your website works for both you and your audience, communicates the right image, and makes it easy for users to find exactly what they’re looking for.

A competitive advantage

Websites should meet the informational needs and requirements of potential visitors. They should highlight the benefits your business offers. We can create a website that shows you understand your audience and their expectations and tells visitors why they should choose you over your competitors.

Built-in SEO as standard

Rather than “adding on” SEO, we build it into the development process. We’ll build your site to be easily accessible to search engines and optimise it for your target keywords and phrases. This gives your website a great start from which to climb even higher with ongoing organic and local SEO services.

Built to convert

A website should work hard for you and your business or organisation, driving leads and sales and helping to build customer engagement. Every page on your site should have a clear goal and drive users to the appropriate action that you want them to take.

Accessible and inclusive

We believe in creating a web that works for everyone. Web Accessibility should not be an afterthought – we make it part of our standard development practices and endeavour to create websites that work for everyone.

Flexible and future-proof

All of our sites are built on WordPress, the world’s most popular Content Management System. This means we can deliver your website on a reliable platform built for future functionality and growth.

A great experience on all devices

Almost everyone has a smartphone or a tablet these days, so every website we build is designed to be responsive. That means your site will adapt to all screen sizes, making viewing your business on-the-go easy for your customers.

Value for money

Our fees are set with modest budgets in mind and we promise to be honest and transparent about pricing. We’ll make sure that you have everything you need and never try to sell you things that you don’t.

Ready to Flex?

Whether it’s a new website designed from scratch, or a redesign of your existing website, if you’re based in Rossendale and the surrounding areas, Flex Your Digital are on hand to guide you through all your options. Find out how our web design services can benefit your business today.