Search Engine Optimisation
Get found in the searches that matter to your business
Search Engine Optimisation (SEO) is the key to online visibility. Position your website for success and you can significantly improve your business’ prominence in online search results.
Whether you are a startup or an established business, Search Engine Optimisation should be an integral part of your digital marketing strategy. Without it, your website stands little chance of being found no matter how high the quality of your products might be, or how outstanding your services are.
What is SEO and how can it help your business grow?
Search Engine Optimisation is what determines where your site appears in search engine results. It is the process of improving your website’s visibility in organic (unpaid) search results – making your website more visible to people searching for your brand, products or services in search engines.
SEO affects every aspect of your website from structure and design through to content, usability, functionality and performance. Get it right, you can make a huge positive impact on your business and you’ll thrive no matter how SEO changes in the future.
Higher search engine rankings give your business more exposure and credibility and generates more targeted and organic traffic to your website that’s relevant to your industry, and in turn increases leads, sales, conversion rates etc.
What does SEO involve?
In a nutshell, it involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful, high quality and expert content that helps answers a visitor’s query. This requires optimising across three core areas:
- Technical SEO – improving the technical aspects of a website and making it faster, easier to crawl and understandable for search engines
- On-page SEO – improving the elements of a post or page that have an influence on page ranking and helping search engines and users better understand what’s on your site, what it’s about and the value it contains
- Off-page SEO – the activities that you can do away from your website to impact search engine rankings
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Our Approach to SEO
Website audit
Our extensive website audit will help us understand the health of your website and give us a foundation to make actionable steps to help improve your site’s performance.
Competitor analysis
We review how your site compares against specific competitor sites to get an insight into what makes them successful and to identify potential opportunities you could be taking advantage of.
Keyword research
We carry out a detailed research to determine the common phrases and keywords people are using to find products, services and businesses like yours. This enables us to be certain of optimising relevant pages on your website.
Content optimisation
Great content is essential for effective SEO. We provide content recommendations for on-page website content designed to ensure your website remains fresh and to help establish your website as an authoritative source in your industry.
Link building
Earning links from high quality, trusted and authoritative websites that are relevant to your business is still key to driving organic visibility. We identify websites, influencers and bloggers in your industry, and engage them with interesting and creative content. Strong backlinks from trusted authority sources will see the search engines award your site’s performance.
Tailored approach
Our SEO methodology targets users who are already looking for your products or services online. There are no guarantees with SEO, but we take an ethical, strategic and results-oriented approach, adhering to the best practices of search engine optimisation to improve your online strategy and generate true results for long term success.