Local SEO
Ensure your business or organisation is seen by more of your local target audience at the very time they are searching for your services and products
Rather than chasing prospective new buyers or service users how much better would it be if they come to you?
This is what local SEO can do for you. Local SEO (Search Engine Optimisation) has emerged as one of the most powerful digital marketing techniques to put your business on the map and help you to stand out from other competitors in your area…
What is local SEO and how can it help your business grow?
Local SEO is the process of optimising your website and online presence to attract more business from local prospects and customers.
It focuses on delivering relevant results based on your current location, putting your products and services in front of your potential customers at the time they are searching for them. It is about connecting with your audience at that moment they are seeking what you offer.
If you run a local business or organisation and you’re looking to drive visibility to a local audience, then local SEO is a great way to improve your business online and appear in local search and local map listings that are displayed in the search engine results pages.
Ranking in local searches will not only increase your online visibility but will also increase foot traffic to your business or store or increase sales for your business. It puts your business in front of nearby customers at the exact point they’re looking to buy, giving you a competitive advantage as your target customers see you before they ever see your competition.
It also offers a great return on investment as it’s cheaper and more cost-effective than paid search. The more your business or organisation shows up in local searches, the more people will visit your website, yielding a higher ROI in the long run.
Why is local search important?
Local SEO also means improving your rankings for search terms that don’t include the location but which are served to a user based on their history, settings and preferences.
You may have found this website by searching for “Local SEO Rossendale” or “Local SEO services Rawtenstall”, but search engines recognise that local search terms — such as “lawyers near me” or “doctors nearby” — convey a clear intent by the searcher to find local businesses.
Who benefits from local SEO?
Local SEO is ideal for smaller businesses or for those who cover a given area. If you have a brick-and-mortar business with a physical location or multiple locations, like an accountancy firm, a restaurant, or a hair salon; or your business delivers goods and services in a certain geographic area such as a plumber or a landscape gardener where your business needs leads in the form of phone calls, emails or web forms, communicating the local relevance of your web pages to the search engines is a very effective way to market your local business online.
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How we can help with local SEO
Website optimisation
Your website needs to be optimised for local searches. Whether you serve one business location or multiple locations, we’ll help you with everything from targeting local keywords through to optimising the technical side of your website.
Google My Business
Optimising your Google My Business listing is a fundamental part of building your local presence. Google wants you to use every opportunity to engage with customers on your page. We can help create and optimise your listings to ensure your customers have more opportunities to interact with your business.
Local citations
A local citation is any online mention of your business name, address, and phone number (NAP). These are used heavily in helping you to rank in local search results. We can review and build on your local citations across the most important local directories to ensure your business information is accurate and compliant with search engine best practice.
Local link building
Inbound links now play a key role in local SEO rankings as they help search engines gauge a website’s authority. Acquiring links from local sources helps to underpin the locality and authority of a business within its specific geographical area. We’ll help you identify those opportunities to get locally relevant businesses and authorities talking about your company.