Rather than chasing prospective new buyers or service users how much better would it be if they came to you? This is what local SEO can do for you.
Local SEO (Search Engine Optimisation) has emerged as one of the most powerful digital marketing techniques to put your business on the map and help you to stand out from other competitors in your area. It is about connecting with your audience at that moment they are seeking what you offer.
If you run a local business and you’re looking to drive visibility to a local audience, then local SEO is a great way to improve your business online within local search and map results.
What is local seo?
Local SEO is the process of optimising your website and online presence to attract more business from local prospects and customers. It focuses on delivering relevant results based on your current business location, putting your products and services in front of your potential customers at the time they are searching for them.
Why Local Search Is Important
Local SEO also means improving your rankings for search terms that don’t include the location but which are served to a user based on their history, settings and preferences. You may have found this website by searching for “Local SEO Rossendale” or “Local SEO services Rossendale”, but search engines recognise that local search terms — such as “lawyers near me” or “doctors nearby” — convey a clear intent by the searcher to find local businesses.
If you have a brick-and-mortar business with a physical location or multiple locations, like a restaurant or dental clinic, or your business delivers goods and services in a certain geographic area such as a plumber or a landscape garden design company where your business needs leads in the form of phone calls, emails or web forms for products/services, communicating the local relevance of your web pages to the search engines is a very effective way to market your local business online.
What’s the Difference between SEO and Local SEO?
Where traditional (or organic) SEO centres around quality and authoritative content and specific search terms on a national or international level, local SEO focuses on optimising your website and online presence for a specific location rather than a service, product or idea and building up trust signals to generate exposure and ranking for searches with local intent.
What makes Local SEO unique is that Google uses a different set of ranking factors to rank local search results.
How Local SEO Can Help Your Business Grow
PUTS YOUR BUSINESS ON THE MAP
Appear on local map listings in the search engine results pages
INCREASE ONLINE VISIBILITY AND FOOTFALL
Ranking in local searches will increase foot traffic to your store, or sales for your business
GIVES YOU A COMPETITIVE ADVANTAGE
Your target customers see you before they ever see your competition
CONVERTS SEARCHES TO PURCHASES
Puts your business in front of nearby customers at the exact point they’re looking to buy
A GREAT RETURN ON INVESTMENT
Cheaper and more cost-effective than paid search, yielding a higher ROI in the long run
MORE ORGANIC TRAFFIC
The more your business shows up in local searches, the more people will visit your website
Learn how to stand out in your local market
Our Approach to Local SEO
Your website needs to be optimised for local searches. Whether you serve one business location or multiple locations, we’ll help you with everything from targeting local keywords through to optimising the technical side of your website.
Google My Business
Optimising your Google My Business listing is a fundamental part of building your local presence. Google wants you to use every opportunity to engage with customers on your page. We can help create and optimise your listings to ensure your customers have more opportunities to interact with your business.
A local citation is any online mention of your business name, address, and phone number (NAP). These are used heavily in helping you to rank in local search results. We can review and build on your local citations across the most important local directories to ensure your business information is accurate and compliant with search engine best practice.
Local Link Building
Inbound links now play a key role in local SEO rankings as they help search engines gauge a website’s authority. Acquiring links from local sources helps to underpin the locality and authority of a business within its specific geographical area. We’ll help you identify those opportunities to get locally relevant businesses and authorities talking about your company.
With Local SEO, Flex Your Digital can help you get more business and revenue from local searches online. Whether you’re based in Rossendale or further afield, find out how local SEO can benefit your business today.