INCREASE ONLINE VISIBILITY AND FOOTFALL
Local SEO (Search Engine Optimisation) has emerged as one of the most powerful digital marketing techniques to put your business on the map and help you to stand out from other competitors in your area.
If your business sells products or services to customers located in your geographic area, optimising for local search is a must.
DOMINATE THE LOCAL SEARCH RESULTS
What is Local SEO?
Local SEO is the process of ‘optimising’ your website and online presence to attract more business from local prospects and customers. It focuses on delivering relevant results based on your current business location, putting your products and services in front of your potential customers at the time they are searching for them.
Without it you won’t appear on local map listings in the search engine results pages which Google, Bing and now Apple Maps display for local search queries.
WHAT'S THE DIFFERENCE BETWEEN SEO AND LOCAL SEO?
Where traditional (organic) SEO centres around quality and authoritative content and specific search terms on a national or international level, local SEO focuses on optimising for a specific location and building up trust signals to generate exposure and ranking for searches with local intent.
MORE THAN JUST SPECIFIC LOCATION-BASED KEYWORDS
Local SEO also means improving your rankings for search terms that don’t include the location but which are served to a user based on their history, settings and preferences. You may have found this website by searching for “Local SEO Rossendale” or “Local SEO services Rossendale”, but search engines recognise that local search terms — such as “lawyers near me” or “doctors nearby” — convey a clear intent by the searcher to find local businesses.
LEARN WHAT IT TAKES FOR A LOCAL BUSINESS TO GET FOUND BY LEVERAGING LOCATION-BASED SEO
PUT YOUR BUSINESS ON THE MAP
How Local SEO Services Help Your Business Grow
HOW WE DO GROW YOUR BUSINESS WITH LOCAL SEO
Our Approach to Local SEO
To deliver effective results, we use a range of tools and techniques to help improve local relevance and show the search engines that your business is relevant to those search terms and should be shown high within both the standard search results page but also map listings:
Your website needs to be optimised for local searches. Whether you serve one business location or multiple locations, we’ll help you with everything from targeting local keywords through to optimising the technical side of your website.
GOOGLE MY BUSINESS
Optimising your Google My Business listing is a fundamental part of building your local presence. Google wants you to use every opportunity to engage with customers on your page. We can help create and optimise your listings to ensure your customers have more opportunities to interact with your business.
A local citation is any online mention of your business name, address, and phone number (NAP). These are used heavily in helping you to rank in local search results. We can review and build on your local citations across the most important local directories to ensure your business information is accurate and compliant with search engine best practice.
LOCAL LINK BUILDING
Inbound links now play a key role in local SEO rankings as they help search engines gauge a website’s authority. Acquiring links from local sources helps to underpin the locality and authority of a business within its specific geographical area. We’ll help you identify those opportunities to get locally relevant businesses and authorities talking about your company.
LOCAL DIGITAL PR
Getting coverage from local media and publications will give your local SEO efforts a big boost. As well as increased exposure for your business, it will likely generate links back to your website, help reinforce your local relevancy and improve awareness of your business in local searches and in the eyes of your targeted audiences.
With Local SEO, Flex our Digital can help you get more business and revenue from local searches online. Find out how local SEO can benefit your business today.